Jan-Peter Heida

Mainly active in Healthcare, Strategy consulting, Regulated markets and Competition

“SiRM works for all parties in the market. This is only possible if your analyses are independent.”

Since 2001, Jan-Peter has been working on regulated markets such as electricity, gas, water, public housing and healthcare. First a few years with the government (precursors of Authority Consumer & Market and Dutch Healthcare Authority) and since 2005 as a consultant. Jan-Peter is one of the founders of SiRM.

After his PhD in Physics, Jan-Peter learned the "craft" strategy consultancy at McKinsey in Amsterdam. There, he worked on projects in high tech, aerospace and banking. In 2001 Jan-Peter switched to public service. At the (predecessor of the) Authority Consumer and Market (ACM) he worked on regulation, including tariff setting, of the national high-voltage network, the national gas network and the regional electricity, gas and heat networks. Jan-Peter then worked for the Dutch Healthcare Authority on regulation and supervision in healthcare, where market forces were introduced at the time.

Jan-Peter is one of the founders of SiRM, Strategies in Regulated Markets. With SiRM he wants to contribute to further development of the complex markets on which the government will always play a role. With a pragmatic approach based on the daily practice of the parties involved, Jan-Peter hopes to make a concrete contribution to the quality, accessibility and affordability of their services.

Examples of project experience

Heat network tariff regulation. Heat networks are an important part of the energy transition. They have many characteristics of a monopoly. SiRM was commissioned by the Ministry of Economic Affairs and Climate Research to investigate various ways of tariff regulation to protect (retail) consumers.

Product market definition hospital care. For the Netherlands Authority for Consumers and Markets (ACM), SiRM and TG investigated the definition of hospital markets. This definition plays an important role in assessing a merger proposal and market power positions.

Strategic agenda for long-term care institution. SiRM supported the Executive Board of a large provider of long-term care (home care, recovery care and care with housing). We supported the management with their most important strategic questions. Together with the Executive Board and the Supervisory Board we established a structured approach for the Supervisory Board meetings.

Multi-year contract hospital and health care insurer. SiRM provided analytical support for a large university hospital and health care insurer to reach a multi-year contract. Together with a working group from both parties, we analyzed the relationship between basic and complex care and the developments therein. The aim was to come to a five-year contract. On this project, SiRM cooperated with CommonEye.


dr. Jan-Peter Heida (partner)
+31 6 41 36 23 59

Pam van der Meer (officemanager)
+31 6 21 32 55 55


Stadsplateau 17
3521 AZ Utrecht
The Netherlands
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CoC SiRM Group B.V.: 67397395
CoC SiRM Healthcare B.V.: 67401600