The SiRM team

In 2008 Jan-Peter Heida founded SiRM together with Piet Stam and Marja Appelman. Today, the SiRM team consists of over ten experiencend and starting consultants with various backgrounds. Our consultants think independetly, are passionate en have a sense for our clients cultures.

dr. Jan-Peter Heida
Mainly active in Healthcare, Strategy consulting, Regulated markets and Fair trading
View profile
Ir. Saskia van der Erf
Mainly active in Integrated Funding, International Health Systems, Pharmacy, Mental Health
View profile
Thijs Stoop
Mainly active in Mental Healthcare, Hospital Care and Long-term Care
View profile
Geraline Boonzaaijer MSc
Senior Consultant
Mainly active in Mental Healthcare, Primary Care, Arts and Culture
View profile
dr. Steef Baeten
Expert data & quantitative analysis
Mainly active in Hospital Care and Pharmaceutical Care
View profile
dr. Susanne Lucieer
Senior consultant
Mainly active in Primary Care and Hospital Care
View profile
Michelle Rijnen Msc
Mainly active in Mental Healthcare, Primary Care and Hospital Care
View profile
Pam van der Meer
Office Manager
Pam is responsible for the daily operations at SiRM
View profile
drs. René Goudriaan
Associate partner
Specializing in Risk Performance, Art and Culture, Long-term Care
View profile


dr. Jan-Peter Heida (partner)
+31 6 41 36 23 59

Pam van der Meer (officemanager)
+31 6 21 32 55 55


Stadsplateau 17
3521 AZ Utrecht
The Netherlands
Google maps

CoC SiRM Group B.V.: 67397395
CoC SiRM Healthcare B.V.: 67401600